Phoenix saw an opportunity to purchase residential units en bloc
at a discount to prevailing market prices, then strata-sell the
units after renovation.
Legendale is a completed residential building with 126 residential
units. The property is part of a sizable development which also
includes a hotel and serviced apartments. It is located inside the
Beijing’s 2nd Ring Road, a short distance from Tiananmen Square,
the Forbidden City and the Wangfujing retail area, making it one
of the most desirable and prime residential locations in Beijing.
In 2016, Phoenix formed a Joint-venture with a Hong Kong-listed
developer and acquired 114 out of 126 residential units. The price
paid by the JV was lower than the market price at the time of
acquisition. Phoenix purchased the residential units en bloc at a
discount to prevailing market prices, and then after performing
renovations, strata-sell the units shortly after.
The property is now for sale since 2021, Phoenix is confident with
the luxury residential market in China. supported by strong
first-time buyer/upgrading needs.