Located in the heart of Kwun Tong, known as Hong Kong CBD2, Kwun Tong View is conveniently situated in the major transportation hub with direct access to Kwun Tong MTR Station and a number of bus lines. This 25-storey building, with a gross floor area totaling 13,451 sq.m. is a strong representative example to demonstrate Phoenix’s ability in enhancing the value of an asset through strategic asset improvement and management practices.

Shortly after the acquisition of the asset in 2015, Kwun Tong View underwent a range of asset improvements which include repartitioning of space to increase leasable area, refurbishment of lobby to upgrade the overall ambience, re-layout of marketing signages to increase exposure, upgrade of the ventilation and lighting systems as well as renovation of the public corridors and lavatories. Through the implementation of tactical asset management strategies, Phoenix introduced a professional property management team for building management and brought in popular eateries to draw additional traffic to the building.

Apart from optimizing the value of Kwun Tong View, the overall asset enhancement and management plan has provided a better experience for both customers and tenants, resulting in a significant increase in rental income and renewal rates.

The project was subsequently sold to a local buyer looking for a stabilized yield in 2017.