KIMPTON MARGOT
SYDNEY, AUSTRALIA
PROPERTY TYPE
5-Star Luxury Lifestyle Hotel
NO. OF ROOMS
172
YEAR OF COMPLETION
2022
WEBSITE
www.ihg.com/kimptonhotels/hotels
Phoenix seized a co-investment opportunity to acquire and rebrand the Primus Hotel to a Kimpton Margot Hotel in the Sydney CBD.
The Hotel is a 172-room, 5-star offering located on Pitt Street in Sydney’s CBD that was rebuilt in 2015 within the confines of a heritage-listed building.

Implementation of repositioning and value-add strategy were carried out to incorporate the rebranding to a “Kimpton” brand under the IHG banner. As part of this strategy, Phoenix undertakes a refurbishment of the Ground Floor Lobby, Restaurant and Rooftop areas together with a medium-term plan to increase the room count by a further 13 rooms by converting some of the mezzanine level meeting rooms. Besides, the hotel has appointed the renowned Australian celebrity chef, Luke Mangan. There exists significant scope to drive the Food and Beverage offering of the hotel in order to maximize hotel capital value.

Refurbishment of the building has completed and reopen in 2022.